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Marketing Solutions For Financial ProfessionalsTM

Advisor Products Inc. is a client communications and marketing company serving over 1,800 of the nation's leading independent financial advisors. API creates web sites, client newsletters, brochures, and stationery, and assists advisors with branding, writing their marketing copy, and designing a logo.

Based in Jericho, N.Y., Advisor Products was founded in 1996 by veteran personal finance journalist Andrew Gluck. API now employs a staff of over 20 writers, web developers, graphic artists, and programmers. We offer advisors a long-term relationship with experts in independent advisor marketing.

API's newsletters and web sites report financial news to clients in a manner that is consistent with the best practices in the financial services industry. In making magazine-style personal finance journalism available to independent advisors, API explains financial ideas clearly to make it easier for clients to make financial decisions, and our content is customized to fit under the advisor’s brand.

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Andrew Gluck's Blog
I received a brilliant message via LinkedIn today from a CFP practitioner and investment advisor considering Advisor Products to develop his RIA’s website. Mike’s message was brilliant for more than its brevity: My biggest concern about outsourcing our marketing is that: 1. Everyone seems to use the same material 2. You have to disclose that [...]...
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Recent News

With the downgrade of America’s credit rating by Standard & Poor’s, clients have yet another reason to be jittery. Telling clients to stay the course is no longer enough to prevent them from abandoning long-term investment plans in difficult times.

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