Andrew Gluck: Good afternoon,
everybody. I apologize, but you are looking at my picture, but that’s what I’m
stuck with and I’m working with it. But thank you all for attending today our
webinar about nine ways to cut costs now. Let’s get right into it.
Let’s first just go over some basics that I want to cover,
and that is to remind you all to please attend if you’d like, the Financial
Crisis Webinar Series, http://www.advisorproducts.com/webinars.aspx,
this week on Friday at 4 pm EST. We are going to have from SE, Dean Mioli, a
CPA and expert on Investment Tax Management. He’s going to speak about
opportunities to turn taxes into a major way to benefit clients – a major
benefit that you bring to clients. And the way you register is just go to our
website homepage, www.advisorproducts.com,
see the link on the right that says Financial Advisor Webinar Series, click on
that, and you can see, of course, all of the webinars that we’ve had in the
past. You can just click on the replay button to see those.
You may want to see Twitter for Advisors which I did last
week. That was pretty interesting. You can see this week’s register button
over here on the right, and you can register right over here. So please check
out the Financial Crisis Webinar Series, http://www.advisorproducts.com/webinars.aspx,
if you have not already.
I also want to make sure that you know about the blog that
I write. I have not written a lot in the past couple of weeks. I’ve just been
kind of busy. I apologize for that. I did do a blog last week entitled, “Are
You Too Sexy for Social Networking,” and if you click on the link over here, http://gluck.advisorblogcentral.com/post/2009/05/Are-You-Too-Sexy-For-Socal-Networking.aspx,
you’ll be treated to that song, “Are You Too Sexy,” that we all know and love
so well by a group called Right Said Fred, kind of a one-hit wonder, that
group. Honestly, the blog, despite my levity, is really worthwhile and I love
posting the blog. And please comment on the blog. I would love to have more
commenting going on on the blog.
Today this is what we’re going to cover: I came up with
nine (9) ways. I listed eight (8) of them here. The last one is a surprise
for you. We’re going to get right into it now and talk about how you can do
webinars like the very one we’re doing right now. It’s a great way to save
money, doing these webinars. It’s much less expensive than doing seminars in
person where you often have to rent a room and give somebody a dinner. I’m not
buying you guys dinner, sorry. It reduces travel time, it’s more convenient
for everyone, and people appreciate that.
Doing these seminars, having online meetings, has been a
great boon in our business. We’ve been using meeting software for about ten
(10) years, and now it’s becoming really widespread. We’re even seeing Citrix
commercials – Citrix is the company that makes GoToMeeting. We’re even seeing
that all over the airwaves these days on television. So it’s widespread.
Everybody’s use to it. It expands the geographic reach of your firm, where
maybe once before you could only work with people within a 25-mile radius, now
you can work with people from all over the country or really all over the
world. And even if you’re just going to use the meeting software to meet with
somebody who is across town and doesn’t want to bother, people are so busy
these days that they really do, I think, appreciate the fact that you can meet
with them online.
The other thing is that if you have long distance
relationships with a client suddenly because they relocate—it used to be that
if an advisor had a client here in New York where I am, and the client moved to
Florida, as many retired New Yorkers do, the advisor stood a good chance of
losing that client. That’s not the case anymore. You don’t have to lose
clients just because they relocate and the investment in this software can
really save you a lot of client relationships.
The other thing that I think you could use it for is that
you’re going to have, every now and then, a panic in the markets, as we did
last September and October, and when you do, being able to meet with a client
who’s panicked, and show them, remind me of their financial plan, remind them
of all of the things that you’re doing for them, that could calm them down. So
I would urge you to use it in that way as well.
You can also use it for targeted marketing. A lot of the
people that are using social networking and LinkedIn and Twitter and those
kinds of sites, those are very web savvy people. If you are starting
to—especially if you’re starting to experiment with social networking, then you
really want to try to use some of these online meeting applications because the
chance to create targeted content, zeroed in on 401k education, zeroed in on
business owners, doctors, whatever your specialty is, the chance of doing that
is very good.
The application that we’re working with right now, in
fact, this is not like we make a lot of money on this, but I want to support
this and be able to encourage advisors doing this. So we’re actually
licensed—we have a license that allows us to give you access to GoToMeeting and
GoToWebinar at a 20% discount over the personal license. The benefit of doing
it with us is that in GoToMeeting, you would have just 15 participants allowed,
whereas in the version that we can offer you, there are 25 participants.
Either way, you can have up to 1000 attendees in a
webinar, but the other advantage is you’re going to have corporate level
support and you’re going to have some really great tools for marketing and
analytics. And as you can see, the price at $80 a month, and it’s $100 a month
if you buy a personal license.
If you’re going to buy your own corporate license, that
means you need to pay for five (5) licenses and most advisory firms are not
interested in this. So if you’re going to do that, go direct and get it
directly from GoToMeeting and not through us. But if you only need one or
maybe two licenses, then please give us a call and you could conduct unlimited
meetings on this platform.
I just want to show you real quick some of the tools that
you get with this. When you schedule a webinar, this is one of the interfaces
that you get for managing the webinar in terms of communicating with
attendees. This gives you a flavor of how well-developed this application is.
Now, it’s not 100% perfect, but it’s by far the best meeting software I’ve ever
used in the ten (10) years that we’ve been doing meetings online.
After a webinar, you can create a template email – so this
is the template email for the webinar that we haven’t even produced yet —the
one that we’re doing this Friday on Investment Tax Management—but you can see
that we already have the template copy that goes in here, and that’s able to
follow up one day after the webinar so that that automated message can go out
reminding people about your next webinar, reminding people to see a replay if
they want, and that’s for people that saw the webinar. You can also send a
follow-up email to no-shows and you can again, same sort of template approach,
and you’re able to give people a reminder to look at the replay if you’ve
recorded the webinar.
The webinar software is really good for creating
recordings. That’s another use of the software. You’re able to record any
meeting or any webinar, and then you can post the replay on your website as a
marketing video.
Now, www.advisorproducts.com,
we’re thinking about creating scripts and PowerPoint slides that you would then
narrate and be able to conduct your own webinars. If that is something that
you’re interested in, please let us know. Send me an email at the end of this
webinar. Just let me know that that is something that you’re interested in.
We’re trying to figure out if that is a product that advisors need us to
create.
The next thing that we’re going to talk about is how you
can generate referrals online. One of the tools that we’ve created in our
Client Portal System is called Referral Generator. The way it works is that a
client who has a portal clicks on a button that I’m going to show you in a
minute that says Refer a Friend, then he fills in the friend’s name and
that generates an email to the friend offering him a free portal from his
advisor – you. And then the prospect logs into the portal and he has a to-do
waiting for him to fill in a financial planning questionnaire that is actually
from Money Tree Silver online, www.moneytree.com,
and Money Tree gives you a three-month trial, by the way, of Money Tree Silver
online so that you can try out that feature, if you’re interested.
Let’s just log into a portal here. This is, by the way,
my password software, RoboForm, which I just would be literally lost without.
This has all of my passwords in here and all I have to do is remember one
password this way, and they’re all encrypted and secure. I’ve been using that
program for many years.
This is the Client Portal, of course, and this is the Refer
A Friend button up here in the upper right. So it’s always on your
client’s portal. When the client clicks on that Refer A Friend button, it
takes him to a page where he can put in his friend’s name and his friend’s
email and then he clicks on Invite a Friend. That’s all he does and that
generates this email that – “Dear Andrew”, it fills in the first name there and
it offers him a link to the client portal and introduces you to him – to that
referral – and then when the Send Referral is clicked by the client,
that generated that email that you’re looking at, to the prospect.
When the prospect logs into the new client portal that was
set up for him, he has a to-do waiting for him over here that tells him to fill
in a personal finance questionnaire. Then you have all this data. Here you
are; you haven’t even spoken with that prospect yet and you have all of this
data waiting for you.
Let me see if there are any questions that are urgent.
We’ll come back to the questions later unless we are having a technical
problem. That’s why I just want to check the questions right now before I go
along too far, so bear with me here.
Question: How do you send a
webinar invitation to individuals that you only have a postal address for?
Answer: Yeah, you’
Andrew Gluck: Okay, so we covered the
referral online feature. Just moving ahead now, we’re going to have Steve
Gordonson tell us about automating online reporting.
Steve Gordonson is the Vice President of Technology at www.advisorproducts.com, and you can
see he’s a handsome man as well. Steve, please take it away.
Steve Gordonson: Hi, I’m Steve Gordonson, Vice
President of Technology and the picture could use some work, I know, but I’m
definitely not an artist. Anyway, I’m going to be telling you about how online
portfolio reports can be uploaded to our AdvisorVault product. We spent a lot
of time refining the process and we think we made it fairly easy. Let’s take
it away.
There’s basically four or five steps here. You select the
type of file you want to upload, browse through the file, map it, review, and
then distribute it. So I’m going to give you a quick demo of that right now.
So this is what our Advisor Portal looks like from the
advisor’s perspective. To upload the reports, you click on Upload Reports
and select the type of file. Now, we take PDF reports, we take XML reports in
the type of schema that we’ve defined, and that’s used for Advent Reporting;
AWC PortfolioCenter extracts from PortfolioCenter, and so those are the three
types of reports that we can currently accept. So let’s go ahead and accept
AWC.
The reports can either be in a zip format or in native
XML. Zip is always better because it makes for smaller sizes and makes for
quicker uploads of your files. I’m going to go ahead and select that now.
And of course, we do the old browse to the file to find
out what we want to set up there. This is a data set that’s only about 1 MB in
size, with about 50 portfolio accounts in it. We’ve got to wait a little bit
because we’ve got to get that file up there. Clearly the larger the file, the
longer it’s going to take to get up, and also there is a bit of processing that
has to get done so the server can get all those files out, but here we go.
It takes you to a screen that’s called Map a Portfolio
to a Client Vault. What does that mean? Well, you’re PortfolioCenter file
or Advent file has a number of portfolio accounts or group accounts. We have
to map where those particular accounts are going to go in the vault. That’s
what this screen allows you to do. So for example, here it’s listing all these
accounts that do not yet have a place to go in the vault and I’m going to go
ahead and map one or two of these just to show you how easy it is.
If you already know a last name, all you have to do is
start typing and it will find that for you. You can actually send one account
to several vaults. So let’s say you have households with three people in them,
you could actually send one file to several vaults to accommodate that. You can
do several of these things at a time.
Once we’ve done that, all you have to do is click and Confirm
to continue and then this shows us a screen where we can review the current
mappings.
Now you see some mapped as P’s. If there was a group
account, you’d see a G there and you’d know that that’s a group account. In
this screen there’s an option to review all of these accounts and if you see
something wrong, you can go edit that.
In addition it lets you set a date when you want those
reports to be deleted. So let’s say it’s something that you only want to have
up for about a month or a quarter, you can set the date where that report will
be removed from the vault and no longer visible.
Then the next step [disconnected]
And the others are already mapped, and send them to the
vault.
All those reports have been distributed now to the various
client Vaults and this is just showing you a list of the ones that were not
mapped, so they weren’t distributed, but they’re available. You can go back
and redistribute them some time later.
So that was a quick overview of how Portfolio Report files
are uploaded, mapped, and distributed.
I’m going to pass it back to Andy unless there are some
questions.
Andrew Gluck: No, that was great,
Steve. Thank you for that.
I just want to make a few comments about the Desktop
Online Reporting Application and just let you know that it works with
PortfolioCenter and Advent Axys and it works in our marketing websites or our
client portals system and it costs $1,500 a year and there’s just a $300 set up
charge.
We also another system that allows you to do your online
reporting, and that is done through the web using our client portal system, and
just to get a look at what that looks like, I’ll show you a few of those.
This works for Account Aggregation www.ByAllAccounts.com. We have Asset
Allocations. We show you an account view. You can also see over here, this is
www.Advisor-Exchange.com, another
Account Aggregation System. These are feeds that are XML Feeds that are
coming. I didn’t have any insurance holdings to put in here. But these are
XML Feeds that are coming in, keep in mind, so they’re automated. You don’t
have to do any upload, unlike the PortfolioCenter and Axys solution.
This is a feed from www.albridge.com.
And what happens is when your client logs into the portal, it pulls the data
that was last updated by your Portfolio Management System, whether it’s www.blackdiamondreporting.com,
or it could be www.orionadvisor.com
we’re showing over here now. So we have many interfaces. This is www.assetbook.com. We have many interfaces
with lots of different reporting systems.
Another aspect that I wanted to talk about is how you can
run your business more efficiently by using something called To-Do Manager that
allows you to assign To-Dos to clients and vice versa.
What we’ve done is, the Client Portal System actually
created a new category of software and that new category of software is called
To-Do Manager that allows you to manage your clients more efficiently.
Traditionally, CRM systems are for managing internally.
They’re not for helping you manage your clients, and there’s no client-facing
part to them. What we’ve done is, we extend your CRM and we write interfaces
with CRMs so that you can manage your clients using the To-Do Manager. You can
discuss all the To-Dos. You can give outside professionals, referral sources
access to the To-Do Manager. You can really use this to create much more
efficiency with you and your clients.
Things often fall through the cracks when you’re dealing
in a business with so many clients. This will help you manage all of the tasks
that you want clients to do so that they can reach their long-term goals. We
have interfaces currently XLR8 for Sales Force, which is a Sales Force add-on,
and another one that we’re about to launch with www.redtailtechnology.com, and
that’s pretty exciting. It’s got the ability to display the advisor to-dos in
RedTail and XLR8. You can display the client to-dos also.
You can also request a task – the client can use his
portal to request a task of his advisor in the portal system, and that will
show up in Redtail. The comments will show up in the CRM system, and you can
also, using Redtail, feed your client demographic data to create your portals.
Just to get a good look at what I’m talking about there,
take a look at the client portal system over here and what you can see is at
the top the To-Do Manager, all of these To-Dos, when you add a comment, can all
be tracked in RedTail and XLR8. That’s really what we’re trying to help you
do.
One of the benefits is that you can show clients these are
all the things that we’ve helped you do in the past year. Keep in mind this is
my demo account, so I’ve got a lot of past-due to-dos. I haven’t taken care of
those. But you’re really able to manage your to-dos and you can give
outsiders, whether it’s an Estate Planning attorney or a Tax Accountant, you
can give other people access to the To-Do Manager.
Another nice feature that I wanted to touch on today is
the Client Vault and how you can securely share documents over the Client
Vault.
I’m going to make our Operations Director the presenter,
and that’s Jim Voss. Jim, please take it away.
Jim Voss: Thank you, Andy. As
Andy said, my name’s Jim Voss. I’m Operations Director here. Today I’m going
to be showing you one of the features of AdvisorVault. For a general overview
and more information on Vault, you can visit our website in the Product Section
and read about it and see a video explaining the Vault at a high level.
Today what I’m going to focus on is a feature in the Vault
that allows you to share information with third-party professionals and other
individuals. This can be benefit your firm by making the Vault you provide the
central location for your clients to store and share their important
documents. It is backed up. It is very secure, so it can serve as a virtual lockbox
or virtual safety deposit box for these sorts of documents.
I’m going to start by logging in as a client. So your
clients will see the view I’m about to show. Once I do that, you’ll see the
option here to Manage Professionals. If I click on that, I can add a
professional. Let’s say I want to work with an attorney and I want to give him
access to some my documents.
My attorney’s name is Ben Franklin and I’m going to call
the folder he has access to “Legal”, but call it whatever you want. I’m going
to use my own email address so I can show you the emails that will be sent out
from Vault.
Your clients can add as many of these professionals as
they like and control which portions of their vault these professionals can
see. As you can see, It now created this folder called “Legal,” and so I look
at the permissions on that folder and see Ben Franklin has access to that
folder. You can change access by using this interface. I’ll get back to that
more of that later.
Now if I go to my email, Ben Franklin will have received
his email with access to the Vault and he can log in access to the Legal folder
and upload documents.
Now that’s great for individual clients in the
professional ______, but you can also as an advisor admin, your administrator
view—I’m trying to log in as now—this is what your staff will see. You can
create professionals at the advisor level in addition to the client level.
What that means is that particular professional – in this case I’m going to
create Alexander Hamilton – that professional will have their own dedicated
folder within your vault instead of just access to individual client folders.
They can use this to do a few things. They can share
marketing information about their firm. They can share general information
with multiple clients, and they can create some folders within their folder to
share with individual clients, instead of storing that within the client’s
folder and those documents coming across that client’s quota, and the
professional kind of have their own quota.
So once I’ve created that folder, you can see I created
him under the advisor, “J. Voss.” I see here now is a folder called
“Hamilton.” And let’s say I wanted to create folder for my client, John Lock
to access within here, I can go ahead and do that for him. I’ll make a folder
and I’ll call it “John Lock.”
One thing you need to be aware of when you’re creating new
folders for professionals, or clients for that matter, you need to make sure
the permissions are set properly. I briefly went over this before, but the way
you do that is select the folder or item you wish to change permissions on,
click on the dropdown and select Manage Permissions Option.
From here, you can add new permissions so say I’m giving
John Lock access to this folder. The best thing to do is when you’re going to
do this, you can right-click on it and select Copy Shortcut. That will
give you a direct link to this folder. I’ll show you why I did that in a
moment.
So when I select Manage Permissions, and Add New
User, I’m going to select John Lock and I’m going to give him Add, View,
Update and Manage, basically client permissions to this folder, and I want
to send a welcome email. So I’ll say, “Voss Financial Vault Access to Hamilton
Folder.” You can make this say whatever you want.
And I’ll say, “Hi, John. I’ve created a folder for us to
share documents.” When I copied the shortcut to that folder before, it’s for
the purpose of pasting into this email. It looks long and confusing, which is
why it’s best to copy and paste it. We’re working on features where you can
control the emails that go out of the Vault and that will make this a little
bit easier.
So when I add that permission, it’s going to send an email
out to that client, John Lock, with a direct link to that folder. You see I’m
getting administrator emails as well as professional and client emails. So now
if I go in as the professional, Alexander Hamilton, you’ll see the view that
they get.
Whenever a new professional or client is added to the
Vault, they’re issued a temporary password that will be required to be changed
on the first login, so I’m going to change that right now. You have to select
a question; passwords have to match, and my favorite sports team, being a
lifelong Long Islander, it’s Mets and there’s probably a lot of Yankee fans in
New York that have a problem with that.
So this is the view the professional will see and you can
see this is a folder that was created for him, and he can now upload a document
to that folder. And the same way I sent a link directly to a folder to my
client, I can send a link directly to a particular document to that client.
I could go on for a very long time about creating folders
and managing permissions, but I’m going to wrap it up now and keep in mind that
you can use this for attorneys, CPAs, Estate Planner. You can also use this
for other family members that may want limited access to a particular vault.
Andrew Gluck: Thank you, Jim. And we
are adding additional functionality to the Vault all the time. We’ll come back
to that in a minute. Steve will tell us about the roadmap for development on
the Vault and Portfolio Reporting in just a couple of minutes. We’re going to
cover a couple more money-saving ideas for you.
Another one that I can’t emphasize enough is the Marketing
Copy Catalog that we offer. Instead of paying a writer thousands of dollars –
and people have done that with us many times, and we like it, but to be honest
with you, the Marketing Copy Catalog that we offer has text that can really fit
all types of firms and you can license that. It’s relatively inexpensive.
It’s only $350 one time and it can be used on your site. However, I have to
say that if the copy gets used on a lot of sites, Google does not like that.
Search engines don’t like that. So I would encourage anyone that’s going to put
this on a website to really make the copy their own. Just use it as a basis –
the catalog – for creating your own copy.
The template marketing copy that we have – the catalog,
it’s really meant to plug right into the brochures that we make. This is what
it looks like – the catalog – and when I say that it’s going to plug in, I mean
it. They’re all laid out to fit our brochures – our Choice Brochure and our
Elite Brochure – and the catalog is also indexed. In the index, you have copy
that you can have just about Financial Planning, or if you’re interested in –
something that we’ll talk about – quarterly performance reports, annual
reviews, the fact that you have a newsletter. You can have that in your
brochure.
If you’re a multi-professional firm – an ensemble firm –
with a CFA and CFP and a CPA, you could click on that text link and here you
have copy that’s really meant for that kind of firm. So the way this works is
really meant to streamline the workflow for you. Like I said, we have
different types of blocks of copy, depending on the type of firm that you have
and also your specialty and where it’s going to go in the brochure.
I think the template marketing copy is really worth a look
at for any firm thinking of getting a brochure. It’s very easy to use, whether
you get the more elaborate Elite Brochure, which is a 12-pager, or the smaller
four-page brochure, the Choice Brochure, you’re really able to customize it and
make the copy your own for a lot less money than if you create the copy from scratch.
Moving on, I wanted to cover also today, Automating Blog
Compliance. What I mean by that is, we offer two types of blogs and both of
them allow you to have compliance review with your blog. A lot of advisors are
realizing now the value of doing a blog. It takes a lot of discipline and you
have to be willing to spend 30 minutes a day or so writing a paragraph or two.
That’s all you need.
We also offer a blog-writing service. If you’re
interested in that, where we can have a professional writer create a series of
blog for you, and try to keep search terms in mind. But the real objective
here is to show you the blogs and the difference between the Marketing website
blog and the Client Portal blog, which has more features.
So when I clicked on Marketing website there, it’s taking
me to a sample website. Say you call your blog “Intelligent Investor,” that’s
the link down here on the left, and when I click on that, that’s the blog I
created using our blog interface. It’s very simple to create the blog. You
can do it in minutes and this blog will be reviewed by your Compliance Officer
is you’re using our compliance engine and your Broker Dealer or your Compliance
Officer, Compliance Consultant is hooked into the system.
The Client Portal has a more fully-featured blog that
allows moderated commenting. In other words, when somebody comes to your blog
and wants to leave a comment, they can do that. So let’s just look at a blog.
We’re going to log in and show you what a more fully-featured blog looks like
that allows the visitors to our site to comment and to rate your blog.
So over here on the right where you can have your photo
and just a little short description of the blog that’s captured on the portal
homepage; then over here, these are the blogs, and as you can see, I can add a
comment to any blog. That comment will be moderated by you, approved by you.
We can also have this blog hooked into the compliance engine.
The users can rate all of your posts and, like I said,
comment on them. So that’s really a full-featured blog that we’re offering the
advisors through the Client Portal System. Little bit fewer features does not
allow commenting on the Marketing blog that comes with the Marketing website.
But anybody gets that with a Marketing website. That comes with your Marketing
website.
So all of the things that we’re doing here – we’re an
unusual company because we’re experts in Technology, we’re experts in
Marketing. We have newsletters, we have content. So we’re really trying to
offer a full range of products. We haven’t even touched, really, on many of
the products that we create here – the newsletters, logo design, the writing
that we do. We offer Marketing packages. You might want to take a look at
that as well.
What I’d like to do with the time remaining is address
some of the questions that we’ve gotten. One of the questions was where we’re
going with the Portfolio Reporting.
Steve, if you’re not muted, I hope, can you tell us about
the road map for development on the Portfolio Reporting product and also on the
Vault? What are some of the features that we’re going to be adding?
Steve Gordonson: Sure, I’d be glad to. We
have several things coming up. One of the things I didn’t mention was that in
addition to doing that manual mapping for the accounts for the clients in the
Vault, we actually have a way to do that using an Excel spreadsheet. So
there’s a way to download the maps, edit that spreadsheet, and upload that back
into the Vault to make it a little easier when you have a lot of changes to
make at one time.
Some of the things that are coming up very shortly that
we’re working on is incremental uploads of Portfolio Reports. So if you don’t
want to send a full spectrum of reports up to the Vault at one time, you can
just send, for example, the Daily Holdings Updates or Holdings and
Transactions, and hold off on sending some of the other reports. That’s going
to be coming within the next month.
We’re also adding automated uploads of Portfolio Reporting
so that with some scripting in your office, you could now pull reports from
Advent or PortfolioCenter, zip them up and then send them directly to the Vault
without the human hands on there. You don’t have to go to the mapping screen
either.
A few other things coming up: A little later than that,
we’re going to allow the advisors to edit the files. I don’t think we showed
them any of the Portfolio Reports here. I could do that if you want to give me
control of the screen, Andy.
Andrew Gluck: I’ll show it while you’re
talking.
Steve Gordonson: Okay, sure. That’s fine. So
right now we have a set of reports – I think it’s seven (7) reports plus some
sub reports – and the names and the titles of the reports are fixed. We have a
Summary Report, a Holdings Report. If Andy clicks into one of these accounts,
we’ll see that – Unrealized Gains/Loss. If you go into an account report,
Allocations – there’s three different sub reports there. But right now they’re
fixed. We’re going to be adding the feature where the advisor can decide which
reports they want to show. They can rename reports, reorder the reports, and
inside each report, they’re going to be able to do some other things with the
columns within the reports. So there will be a lot more customization.
In addition, the color scheme of the report will also be
able to be modified. So that’s something probably coming up in the second
quarter.
Andrew Gluck: Are there are any things
on the Vault you want to mention? Did you mention drag and drop columns, by
the way?
Steve Gordonson: I didn’t say drag and drop,
but I did say reorder, but yes, it will be a drag and drop interface where you
can pull the columns around and change them.
In addition, we’re doing some enhancements. Right now the
reports don’t have a pretty print feature or an Excel Export feature. We’re
going to be adding that really shortly – within the next month that will be
there.
Further out, we’ll have the ability to edit all the
communications coming in and out of the Vault, meaning all of the emails that
get generated to your clients and out to you will be able to be fully
customized so you can personalize those a little better and also decide which
emails will go out. So for example, when you upload Portfolio Reports and
maybe you don’t want an email to go out, but when you upload a file to a
particular client’s folder, you do want an email to go out. You’ll have a lot
more control over how those emails get sent.
Andrew Gluck: And then down the road, a
feature that I’ve been crazy for is you and your clients are going to be able
to fax documents up to the Vault. We’re also working on integrating the Vault
with a Document Management System and we’d really like some input from advisors
if you want to be in the group that helps us create an implementation with a
company that we’re working with called DocuPace, we’d like that.
I would imagine we’re also going to be doing that with www.redtailtechnology.com’s
imaging system and we’re trying to create the integrations that advisors want
the most and that will save you money.
Question: Just looking at some
of the questions that we’ve got, a couple of people are concerned about the
mapping of the clients in the Vault.
Answer: Let me make clear
that’s a one-time thing. That’s not done more than once. When you map a
client, that client is mapped forever. When you get a new client, you have to
map that client into the Vault, but once you’ve done that – you only have to do
it once.
Question: People want to know
if E*Assist is coming.
Answer: We have not looked at
E*Assist yet, quite frankly. We do know those guys. They’re local to Long
Island, actually, and I’d imagine that we’ll get to it eventually. We are
looking at working with the applications that are most in demand, and so please
let us know which ones are most important to you.
Question: Can you use www.CashEdge.com for Account Aggregation?
Answer: CashEdge doesn’t work
with retail advisors anymore. They licensed that out to www.advisor-exchange.com, and so the
Advisor Exchange interface that I showed you a few minutes is actually
CashEdge, and so that will come up here in a second.
By the way, all of these links, whenever you come across
any of these links here, they’re all clickable and take you to information
about the different securities.
Question: When will it be ready
to go with www.redtailtechnology.com?
Answer: www.redtailtechnology.com – Steve,
are we done testing www.redtailtechnology.com?
Is that pretty much ready to go?
Steve Gordonson: We are pretty close. I would
say that we’re going to be rolling that out. It needs a little more testing,
but next week is our target.
Question: Any ideas on driving
traffic or prospects to your blog?
Answer: Yeah, there’s a ton
of ideas and I would suggest that you look at the Twitter presentation that I
did last week. That gives you a ton of twittering ideas for bringing people to
your blog. You also want to make sure that you’re looking at Search Engine
Optimization and AdWords and working that on your blog – the Search Engine Optimization.
Question: There’s a question
about whether the reports are printer-friendly.
Answer: I think that Steve
mentioned that we are creating some printer-friendly reports. That’s probably
not going to be out for a few months.
Steve Gordonson: Print-friendly will be out in
about a month.
Andrew Gluck: Really?
Steve Gordonson: It’s one of the – it will
just be formatted for print, rather than web, but that should be out within a
month.
Andrew Gluck: Okay.
Question: A question about the
blog page – this is already in my BackOffice?
Answer: Yes, it is. If you
need help setting it up, call us and we’ll help you set it up, but it is one of
the options. Steve, what’s it called? It’s a client update page?
Steve
Gordonson: I’m sorry?
Andrew Gluck: The blog page on the
Marketing website that’s in the BackOffice, that’s called – is that a client
update page?
Steve Gordonson: Yeah.
Andrew Gluck: So it’s File – Client
Update Page, and it should be pretty obvious when you’re looking at it.
www.redtailtechnology.com
has a great imaging system that we’re told. Bryan McLaughlin from www.redtailtechnologies will be here
tomorrow and we’ll be talking about integrating their image.
Question: Talk about the
insurance tab, please.
Answer: The insurance tab
over here is, I think, what you’re talking about. If I had some insurance
policies, I could put them in. I don’t manage my insurance policies on line,
but somebody who does would be able to pull that data in for your client. I
hope that’s clear for you, Todd.
Question: Is a Client Portal
free for a website subscriber?
Answer: No, Client Portals
are not free. Sorry, we charge $1,500 a year to get started with the client portals.
You get 35 client portals and you get 100 client portals for $2,500 a year.
That is an add-on to the Marketing website which costs $2,100 a year.
Question: Is it possible to get
GoToMeeting for any time period other than $80 a month – maybe three or four
events?
Answer: No, I’m not doing
that. I apologize. It’s not the business model that we are using.
What I would like to do at this point is just remind you
again about how to reach us, first of all, and you can contact Barry Weinstein,
our VP of Sales. You see his contact information there.
We had great attendance at this webinar today and I really
am gratified for all of the great questions and the attentiveness that I’ve
seen here.
Let me remind you again, please the Financial Crisis Webinar
Series, http://www.advisorproducts.com/webinars.aspx
this Friday, 4 p.m. EST. We’ll have SEI’s Dean Mioli. Go to our website to
register and learn at that webinar how you can turn taxes into a major benefit
to clients and help create a more tax-efficient portfolio for your clients.
Once again, we’ll be doing this webinar series, MarketingSmart
Webinar Series, http://www.advisorproducts.com/mswebinars.aspx,
the second Wednesday of every month at this time – 4 p.m. EST.
Thank you all for joining us and we appreciate all the
business and the trust that you have placed in us.
Thank you again.
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