Overview
With Custom Design, two graphic artists compete to design your site, and every graphic element on your site—shadows, backgrounds, photos—is customized to your liking in a four-step creative process.
- Discovery. After reviewing your firm’s your logo, brochure, website, and other marketing materials, an Advisor Products project manager he interviews you about your firm and design preferences.
- Draft. Based on the design interview, two graphic artists each design two compositions of your home page, which are posted to the Web for you to review.
- Revise. In a second phone meeting, you choose one of the home page compositions and can combine elements of the other compositions in consultation with our experts, and the revisions are decided on.
- Finalize. A link to your revised composition is sent to you. If needed, one more round of final adjustments are made, as your site’s graphical interface emerges.
Other Design Options
In addition to Custom, we provide two other choices for designing your site: Designer Websites and Template Websites.
Alternatively, you can also use your own design firm to create your site’s graphics. We’ll tell them how to create your graphics to our specifications, and we’ll build your site on our powerful hosting platform.
Hosting
What makes Advisor Products better than any other website development company for advisors are our hosted solutions, including:
- BackOffice content management system
- Compliance review system for registered reps and B/Ds
- Archiving every time you change your site
- Wealth management article database with hundreds of articles
- Integrated email newsletter system
- Automated weekly market update email
- AdvisorVault™ for secure storage of client documents
- Integrations with 16 portfolio reporting, financial planning, and CRM apps used by advisors
- Hosting at a SAS 70 Type II data center
Please call us for details about our web-based content and tools for advisors.
Custom Website design is available only with our Platinum Annual License for content and service.
6 Ways To Make The Most Of Your Web Site
Whether your web site is an online brochure to attract prospects or tool to enhance client communication, small changes can generate big returns.
Website Compliance System Upgraded For Broker/Dealers And Advisors
Advisor Products this week upgraded AdvisorSites Compliance Engine (ACE) to streamline advertising compliance for independent advisors and broker/dealers. The upgrade eases the workflow and organizes information between the advisory firm and its compliance officer when changes are needed to the advisory firm's website.
Personal Client Portals Highlighted In Orion Advisor Services Newsletter
In the Operations Insight column of the November 2009 "Coordinates" newsletter by Orion Advisor Services, readers learn how Advisor Products' Personal Client Portals can integrate with a firm's marketing website, CRM, and financial planning system to create a more "sticky" client experience.
Alliance Builder Increases Referrals And Link Popularity On Advisor Websites
Using the Advisor Products BackOffice, financial advisors can now add a new type of page to their sites that’s preconfigured for exchanging links with allied professionals. Alliance Builder is a great way for a financial advisor to build referral relationships with other professionals and also increases an advisory firm website’s “link popularity,” an important factor in boosting search engine rankings.
Organizing Marketing Copy On Financial Advisor Websites
In talking with recently with David Lucs, a project manager here at Advisor Produts, he told me that one of the most difficult areas advisors struggle with is organizing the marketing content on their sites. So David and I wrote this post together about how advisors can organize their website marketing copy.
Advisor Products Responds To The Need For Speed
If we host your firm’s website and use our BackOffice content management system, you may have noticed a boost in speed. That’s because we replaced the main server that powers Advisor Products’ websites and BackOffice last week. Your website is loading faster for prospects and clients now.
Boost Your Blog's Search Engine Ranking
On AdvisorsforAdvisors, the new practice management website, advisor blogs are being aggregated, which makes it easy for advisors to see what other advisors are blogging about. This can give you ideas for your own posts or inspire you to start writing your own blog. More importantly, being listed on the blogroll can help boost your blog's search engine rankings.
Link Exchanges And Advisor Websites
We’re now programming a new feature in our content management system, BackOffice, to enable your firm to add a “Link Exchange” page to its website. This will allow you to quickly add links to other firms that will be displayed on your marketing website. The page on your site will be pre-formatted to look attractive and easy to read.
Building Client-Centered Websites
Journal of Financial Planning discusses the growth of client-centered websites for financial advisors—and how Advisor Products is helping to lead this trend.
New Blog Service Launched
Blogs are an excellent way to market to clients. You cement relationships by reinforcing views that you are both accessible and informed. You can also use blogs as a way to add valuable content to your website, benefiting both current and prospective clients. Whether or not you have the time and ability to write your own blogs, this opportunity to reach your contacts should not be missed. That's why Advisor Products is now offering a blog writing service to help you take advantage of this key marketing tool.
Advisor Products May Start An Advisor Blogging Revolution
Wealthfly, a blog for independent advisors and planners, explains the importance of financial advisors using blogs to communicate with clients, and credits Advisor Products with innovations that will help bring blogs to the forefront of the financial advisory profession.
AdvisorSites Email Archiving Recommended as an Effective Email Compliance Tool for Small Businesses
FPA Journal recommends AdvisorSites' Email Archive System as an easy and efficient way for advisory firms to archive their emails.
Morningstar Rates AdvisorSites No. 1
Morningstar says that Advisor Products' Web sites (AdvisorSites) are the gold standard among firms providing Web services to independent financial planning firms and that API is "head and shoulders above the competition, offering a combination of products, technology, and service unmatched by its rivals."
Email Management Dashboard To Save Time For Financial Advisors
Advisor Products Inc. announced today that it has launched a new email account dashboard that makes it easier for financial advisory firms to manage their email accounts. The new email administration tool allows advisory firms to set up new email accounts, change passwords, delete email accounts no longer in use, forward emails to different addresses, and set up automatic replies when you go on vacation.
Comply With Regs On Archiving Your Site
Your website is advertising and you must keep a record of all versions for regulators. With our website archiving system, simply make one click to save a copy of your site or turn on automatic archiving to create a copy of your site whenever you make a change.