Before you tweet, blog, or use social networking, it's important to synchronize your social media marketing strategy with your overall marketing objectives. A strategic Social Media Marketing plan strengthens your networking capabilities and can boost your ranking in search engines to drive web traffic directly to your site.
With this service, a financial writer with experience in Search Engine Optimization (SEO) and Social Media Marketing (SMM) helps you define your overall Social Media strategy, writes SEO-optimized profiles for the top three social networking sites, and recommends ways to keep your social media campaigns active on an ongoing basis.
The result: a complete social media plan aligned with your strategic marketing goals. Here’s what you get:
- Social Media Strategy and Messaging.
The overall strategy for your social media outreach is defined via a 30-minute phone interview and your responses to the Social Media Questionnaire.
- Social Media Profiles.
Your Company Profiles for Facebook, LinkedIn, and Twitter are created following the agreed-upon strategy and messaging. Following your approval of the content, each profile is posted in the correct format on the respective sites. In addition, one Personal LinkedIn Profile is completed and/or enhanced using basic resume content.
- Facebook, LinkedIn & Twitter Icons.
Links to your Facebook, LinkedIn, and Twitter profiles are added to your website to make it easy for visitors to find more information about you online.
- Initial Social Media Posts.
A series of six unique posts are provided to help you kick off your social media outreach. It is recommended that updates are posted to each site at least once each week.
Social media marketing is a way of reaching prospects and clients and can improve your website’s search engine rankings. To further improve your website’s rankings in search engine results, also consider:
In 2011 and beyond, as more advisory firms optimize their websites for Google Local Listings, publish blogs, and link to their sites from social media, SEO for advisors is likely to change.
Whether you’re a sole practitioner or a multi-professional advisory firm, it’s wise for you to know key, easy-to-use techniques for improving your website’s search engine rankings.
That’s why, in addition to our Eight-Step SEO Process For Financial Advisor Websites, Advisor Products educates you about changing SEO techniques. We regularly provide articles and webinars about how advisors can boost website search engine rankings. With SEO For Financial Advisors, you receive:
- The Financial Advisor Keyword Workbook to identify your keywords
- Videos showing how to use the AdvisorSites BackOffice to optimize your website for your keywords using on-page factors
- Articles from Advisor Products’ with our latest research on SEO for advisors
- Invitations to a quarterly webinar about website optimization for financial advisors
You’ll learn about key techniques used by SEO consultants and be able to apply them on your own. We’ll show you how to utilize status updates, blog posts, comments on external websites, and social media to boost your website’s search rankings.
Top Five Myths Perpetuated By So-Called SEO Experts
You’ve probably received an email from an SEO expert listing the mistakes preventing your website from ranking higher in search engines. Problem is, the “expert” is mostly spewing half truths and distortions. Here are five top myths those snake oil SEO salesmen peddle.
Six Ways Advisor Products Content Can Improve Your Social Media And Online Presence
Advisors are often stumped about what to post to increase their social media and online presence. So here are some ideas about how you can use Advisor Products articles for status updates and tweets.
Free Videos Teach Private Wealth Managers & Financial Advisors About Search Engine Optimization
Financial advisors who want to learn about search engine optimization (SEO) can visit Advisor Products Learning Center, which features 18 videos about SEO techniques for private wealth managers, financial planners, and other independent financial advisors.
Niche Marketing, Search Engines And Financial Advisors
If you’re a financial advisor, here’s how to use a marketing funnel on the Web to create a path connecting you with your target clients or niches.
Use Video To Improve Search Rankings
Financial advisors can build their own video studio for $750 or less. We did it and it was easy. By producing videos for your clients and optimizing them for search engines, you can greatly improve your search engine presence and attract new prospects to your site.
SEO For Financial Advisors Without The Hype
To financial advisors, search engine optimization (SEO) is arcane. We're working to make social media and SEO more understandable and accessible to advisors through educational webinars that we've produced over the last few years. And now, after months of planning, we're offering a comprehensive suite of practical SEO and social media services geared specifically to financial advisors.
The Semantic Web And Financial Advisors
The Semantic Web automates activities that now require human intervention by structuring information on the Internet. For advisors, understanding the Semantic Web is important because it enables creating a site that is easy to be indexed by search engines. The easier it is for search engines to index your website and understand the information it contains, the better your search engine results will be.
Tweet To Your Clients, Prospects, & Referral Sources Using Advisors4Advisors
Advisors4Advisors has integrated with Twitter to enable financial advisors to “tweet” A4A content to clients, prospects, and referral sources in an instant.
Advisors4Advisors aggregates investment, industry, and technology news every business day. The Twitter aggregation allows you to tweet any of the content to everyone following you on Twitter.
Webinar On Compliant Social Media Marketing For Advisors
In this session of the Financial Advisor Webinar Series, Andrew Gluck, CEO of Advisor Products and Advisors4Advisors, and Chris Winn, managing principal of AdvisorAssist, a compliance consulting firm discuss synchronizing social networking with your marketing strategy, optimizing social media and website content for search engines, and managing compliance on social websites.
Why Do Many Advisors Fear Niches?
Advisors are poor marketers in general, and one of the silliest things they do is fear targeting a niche. If the keywords used in marketing copy on your website are terms like “financial planning” or "fee-only financial advisors,” you stand little chance of gaining high rankings in search engines. However, if your marketing copy contains keywords like “financial advisors serving Indian hotel owners” or “estate planning for shopping center developers,” you have a far better chance of gaining favorable natural search results.
Search Engine Optimization For Advisor Products Websites
Search engine optimization (SEO) is a mysterious thing. There’s technical mumbo to know and it seems really powerful. In a 45-minute webinar presentation, Operations Director Jim Voss made SEO simple for advisors to understand and execute. The point of the webinar was to show you how you can use the Advisor Products content management system, BackOffice, to help optimize your website for search engines. But the webinar contains so much information about SEO basics that the self-promotional part of the session is only incidental.
Advisor Products' Alliance Builder Increases Referrals And Link Popularity On Advisor Websites
Using the Advisor Products BackOffice, financial advisors can now add a new type of page to their sites that’s preconfigured for exchanging links with allied professionals. Alliance Builder is a great way for a financial advisor to build referral relationships with other professionals and also increases an advisory firm website’s “link popularity,” an important factor in boosting search engine rankings.
Organizing Marketing Copy On Financial Advisor Websites
People are not going to entrust you with their money based solely on your website. But people are likely to use your website to determine whether to meet with you and engage you. Unless your site is well organized and contains thoughtful content, you may never get that opportunity. In this blog post, we cover one of the most difficult areas advisors struggle with: organizing the marketing content on their sites.
Boost Your Blog's Search Engine Ranking
On Advisors4Advisors, the new practice management website, advisor blogs are being aggregated, which makes it easy for advisors to see what other advisors are blogging about. This can give you ideas for your own posts or inspire you to start writing your own blog. More importantly, being listed on the blogroll can help boost your blog's search engine rankings. If you’ve been a member of Advisors4Advisors for more than 30 days, please email me the name of your blog and its URL and we’ll add it on our advisor blogroll.
Link Exchanges And Advisor Websites
A link exchange program among groups of advisors allows one advisory firm to display on its website links to other advisory firm websites. You may ask: Why would an advisor want to link to another advisory firm? The answer: To increase your website’s “link popularity,” a factor in a site’s search engine ranking. What advisors must realize is that link popularity is just one of many factors that determine your natural search engine ranking. Many other factors, such as your site’s content and your URL are more influential in the algorithms used by search engines to rank your site. Moreover, search engines discourage gimmicks to enhance search rankings.
Webinar On Advisors Using Social Networking Successfully
In this session of the Financial Advisor Webinar Series, you hear from advisors who are using LinkedIn, Facebook, Blogs, and Twitter to identify prospects and communicate better with clients.
Making Sense Of Twitters And Tweets
As a financial advisor, do you need Twitter? The answer is yes. You need to know about Twitter to network with other professionals, referral sources and thought leaders as well as to find new clients, serve as an intelligence source to your own clients, and stay current with online marketing.
Webinar On Twitter For Advisors
In this webinar, Andrew Gluck, CEO of Advisor Products and Advisors4Advisors, teaches the basics of "tweeting" and help you get started with this new communication medium. You’ll learn how to use Twitter to broadcast ideas to hundreds or thousands of prospects, how Twitter can help you become more visible to your clients, how to find “followers,” and ways to automate tweets.
Webinar On Using LinkedIn To Attract New Clients
In this session of the Financial Advisor Webinar Series, John Comer, a marketing coach to advisors who has over 28 years of experience, speaks about how you can use LinkedIn to help prospects find you.
Webinar On Google AdWords For Advisors
In this session of the Financial Advisor Webinar Series, Howie Jacobson, PhD, author of AdWords For Dummies, and one of the nation’s preeminent experts on using Google to promote your business, provided key tips that advisors should follow to build and manage a successful Google AdWords campaign.
Webinar On Compliance Issues Posed By LinkedIn, Blogs, And Social Networking
In this session of the Financial Advisor Webinar Series, Brian Hamburger and Daniel Bernstein of MarketCounsel address the compliance issues that advisors face when using blogs and social networking. Use of these new communication mediums is exploding but regulatory bodies have been slow to clarify the compliance rules. This webinar addresses how advisors can leverage these tools while maintaining regulatory compliance.
Webinar On Hand Picking Prospects On LinkedIn
In this session of the Financial Advisor Webinar Series, John Comer, a marketing coach to advisors who has over 28 years of experience, including a 10-year stint as director of Affluent Advice at Ameriprise Financial, recently conducted groundbreaking research into how advisors can use the popular social networking site LinkedIn to identify new prospects. He presents his findings at this valuable session.
Taking The Snake Oil Out Of Search Engine Services
Companies providing search engine services are often snake-oil salesmen. Making your website appear at the top of search engine rankings and effectively advertising your services on the internet is dependent on a complex formula. The complexity involved lends itself to claims to having a magic potion for success. While it would take a book or two to give you the whole story, here’s an abridged version of what advisors need to know about search engines.
New Blog Service Launched
Blogs are an excellent way to market. Not only does a blog help you communicate more regularly with clients, but linking your blog with your website can help your site's search engine rankings.