If you search for "financial advisors" and add your town name to search, does your website come up high in search results? If not, here's a solution?
We'll optimize your website to make it more likely to appear in search engine local listings and maps.
Our eight-step process for optimizing financial advisor websites for local listings and maps includes:
- Claiming your company's profile on Google
- Submitting your website for local listings on Bing, Yahoo!, and Google
- Submitting your website to local and mobile sites for map optimization
- Defining your keywords and local search terms using a workbook we provide you
- Rewriting your website's URLs to use your keywords and local search terms
- Adding internal links to your website to make it more search-friendly
- Rewriting your website's page titles, headings, and navigation using your keywords and local search terms
- Submitting an XML map of your website to Google
Optimizing for local listings and maps is a first step in Search Engine Optimization. To further improve your website's rankings in search engine results, also consider:
For instructional videos on SEO, refer to our
Learning Center.
In 2011 and beyond, as more advisory firms optimize their websites for Google Local Listings, publish blogs, and link to their sites from social media, SEO for advisors is likely to change.
Whether you’re a sole practitioner or a multi-professional advisory firm, it’s wise for you to know key, easy-to-use techniques for improving your website’s search engine rankings.
That’s why, in addition to our Eight-Step SEO Process For Financial Advisor Websites, Advisor Products educates you about changing SEO techniques. We regularly provide articles and webinars about how advisors can boost website search engine rankings. With SEO For Financial Advisors, you receive:
- The Financial Advisor Keyword Workbook to identify your keywords
- Videos showing how to use the AdvisorSites BackOffice to optimize your website for your keywords using on-page factors
- Articles from Advisor Products’ with our latest research on SEO for advisors
- Invitations to a quarterly webinar about website optimization for financial advisors
You’ll learn about key techniques used by SEO consultants and be able to apply them on your own. We’ll show you how to utilize status updates, blog posts, comments on external websites, and social media to boost your website’s search rankings.
Top Five Myths Perpetuated By So-Called SEO Experts
You’ve probably received an email from an SEO expert listing the mistakes preventing your website from ranking higher in search engines. Problem is, the “expert” is mostly spewing half truths and distortions. Here are five top myths those snake oil SEO salesmen peddle.
Six Ways Advisor Products Content Can Improve Your Social Media And Online Presence
Advisors are often stumped about what to post to increase their social media and online presence. So here are some ideas about how you can use Advisor Products articles for status updates and tweets.
Free Videos Teach Private Wealth Managers & Financial Advisors About Search Engine Optimization
Financial advisors who want to learn about search engine optimization (SEO) can visit Advisor Products Learning Center, which features 18 videos about SEO techniques for private wealth managers, financial planners, and other independent financial advisors.
Niche Marketing, Search Engines And Financial Advisors
If you’re a financial advisor, here’s how to use a marketing funnel on the Web to create a path connecting you with your target clients or niches.
Use Video To Improve Search Rankings
Financial advisors can build their own video studio for $750 or less. We did it and it was easy. By producing videos for your clients and optimizing them for search engines, you can greatly improve your search engine presence and attract new prospects to your site.
SEO For Financial Advisors Without The Hype
To financial advisors, search engine optimization (SEO) is arcane. We're working to make social media and SEO more understandable and accessible to advisors through educational webinars that we've produced over the last few years. And now, after months of planning, we're offering a comprehensive suite of practical SEO and social media services geared specifically to financial advisors.
The Semantic Web And Financial Advisors
The Semantic Web automates activities that now require human intervention by structuring information on the Internet. For advisors, understanding the Semantic Web is important because it enables creating a site that is easy to be indexed by search engines. The easier it is for search engines to index your website and understand the information it contains, the better your search engine results will be.
Why Do Many Advisors Fear Niches?
Advisors are poor marketers in general, and one of the silliest things they do is fear targeting a niche. If the keywords used in marketing copy on your website are terms like “financial planning” or "fee-only financial advisors,” you stand little chance of gaining high rankings in search engines. However, if your marketing copy contains keywords like “financial advisors serving Indian hotel owners” or “estate planning for shopping center developers,” you have a far better chance of gaining favorable natural search results.
Search Engine Optimization For Advisor Products Websites
Search engine optimization (SEO) is a mysterious thing. There’s technical mumbo to know and it seems really powerful. In a 45-minute webinar presentation, Operations Director Jim Voss made SEO simple for advisors to understand and execute. The point of the webinar was to show you how you can use the Advisor Products content management system, BackOffice, to help optimize your website for search engines. But the webinar contains so much information about SEO basics that the self-promotional part of the session is only incidental.
Organizing Marketing Copy On Financial Advisor Websites
People are not going to entrust you with their money based solely on your website. But people are likely to use your website to determine whether to meet with you and engage you. Unless your site is well organized and contains thoughtful content, you may never get that opportunity. In this blog post, we cover one of the most difficult areas advisors struggle with: organizing the marketing content on their sites.
Webinar On Google AdWords For Advisors
In this session of the Financial Advisor Webinar Series, Howie Jacobson, PhD, author of AdWords For Dummies, and one of the nation’s preeminent experts on using Google to promote your business, provided key tips that advisors should follow to build and manage a successful Google AdWords campaign.