Make it easy for potential clients to understand that you advise people just like them, and search-engine optimized (SEO) copy makes it more likely your ideal clients will find you online.
Three SEO Target Client Profiles For Advisors are professionally written in story format. The profiles concisely describe the client’s situation before they engaged your firm, the solution implemented by your firm, and the outcome. It’s an easy-to-read case study.
By writing Web pages pregnant with keywords about your firm’s target clients, your website is made more likely to appear in results of searches by individuals searching the Web for specific information (i.e, Florida Power & Light deferred compensation plan, Gujarati hotel owners 1031 exchange, Chinese-American Business Association estate planning). Your firm thus positions itself on search engines as a resource to your ideal clients.
Our process results in completed SEO Target-Client Profiles For Advisors that are ready to be added to your website and includes the following steps:
- An interview with a financial writer to define your SEO keywords
- Information gathering via the interview
- Three profiles, generally 350 words in length, for your review and approval
- SEO navigation labels (using target market keywords as page names).
SEO Target-Client Profiles For Advisors can be used beyond your website as well. They can be added to print marketing collateral and shared with referral partners.
SEO Target-Client Profile For Advisors are stories about how your firm has successfully served your ideal clients, and you don’t need to be a kid to love a good story.