How To Reinforce Good Investor Behavior Regularly

With TV, social media, and financial news portals relentlessly undermining advisor relationships and bombarding investors with a confusing cacophony of wealth management tips, regularly reinforcing good investor behavior is the right thing to do for your clients, and it also happens to be the smart thing to do for yourself.

So we’ve literally made it effortless for advisors to reinforce good behavior once a week. We’ve added a new feature to the weekly update email that allows advisors  to send their contacts a message every Friday at 6 p.m. ET that gently reinforces best practices that are aligned with a financial professional's perspective. The new version of the weekly update includes two links to leading financial news sites, as always, but now the third link in the update is an email campaign integrated with advisor websites.

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Email Marketing KPIs For Financial Advisors

Email marketing is the most effective marketing tool available to financial advisors but not all email marketing platforms perform the same. Fortunately, performance measurement of the efficacy of email marketing platforms comes down to a few well-defined key performance indicators—email open-rates, click-throughs, delivery rates, and adoption of campaign-tracking technology.

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How To Increase RIA AUM Using Email Newsletters

Email newsletters are enjoying a renaissance and remain the most effective marketing tool available to financial advisors.

“Email newsletters, an old-school artifact of the web that was supposed to die along with dial-up connections, are not only still around, but very much on the march,” says media columnist David Carr in  The New York Times. “Bloomberg, Fast Company, The New York Times, Politico and many other news organizations are finding that they can grab attention — and readers — in the inbox.”

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New Financial Advisor Marketing Campaign: Potential Threats To The Bull Market

Advisor Products is about to launch a new email campaign on our financial advisor communication system (FACS).

The campaign implements a reliable Internet marketing technique to provide financial advisors with a marketing funnel. Anecdotally, we know it will increase RIA AUM.

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Generating Leads From Advisor Websites

Credibility-building financial content integrated with an inbound marketing module — that’s what advisors need to generate leads, highly-targeted social networking and content marketing campaigns. We do that.


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