Credibility-building financial content integrated with an inbound marketing module — that’s what advisors need to generate leads, highly-targeted social networking and content marketing campaigns. We do that.
We have a scalable content marketing system based on the proposition that people do care about content. Here’s the story behind the story (like you really care):
In the throes of the financial crisis in October 2008, I hosted a webinar and a few hundred advisors showed up. I received inspiring messages of thanks that motivated me to keep doing webinars weekly. It’s been over five years now.
The webinars begot Advisors4Advisors, which now provides professional education credit to CFPs, ChFCs, CIMAs, CIMCs, CPAs, CPWAs, EAs and other financial professionals online and 24/7.
A4A is part of a wave of disruptive technology transforming professional associations and bodies certifying professionals of all kinds. When the history of the 21st century is written, this will be recalled as a period in which the Web disrupted American institutions, forcing them to reinvent themselves.
Point is, financial advisor websites fed by Advisor Products content database get FINRA-reviewed articles derived from the Advisors4Advisors professional education series. The videos, status updates, graphics that we feed into advisor websites are based on ideas derived from the A4A professional education series. It’s a system.
At three-minutes and 17 seconds, the video above is the longest of 18 tutorials we’ve posted about our new platform. Please let me know what you think.