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Six Ways Advisor Products Content Can Improve Your Social Media And Online Presence

Advisors are often stumped about what to post to increase their social media and online presence. So here are some ideas about how you can use Advisor Products articles for status updates and tweets.

Not only will these ideas boost communication with clients and prospects, but they’ll also boost your search engine rankings.

Leverage Our Articles. Advisor Products content is FINRA-reviewed and top-quality. If you are a Platinum-level client with Financial Briefs or Featured News on your website, post status updates linked to those articles to bring traffic to your website.

Target It. Advisor Products content has three high-net-worth targets: retirees, pre-retired executives, and owners of business and professional corporations. Target updates to your prospects.

Comment. Find blogs and forums discussing topics related to wealth management and financial planning and link to articles on your website discussing those topics. For instance, a question about converting to a Roth IRA was posted on Mint.com recently. You could post a response and link to this article about Roth IRA conversion on your website. Since links to your website, link popularity, is the most important factor in search engine optimization, this can be powerful.

Distribute Market Data Bank. Advisor Products Platinum provides you with three quarterly FINRA-reviewed features: Market Data Bank, Economy Watch and Quarterly Market Summary. Post status updates referencing this content. Each of these features has a unique URL on your website that you should link to in your updates.

Tweet About Your Videos. Advisor Products Platinum also gives you access to our FINRA-reviewed video library. Just as you update your status using our articles, you can provide links in your status updates to videos like this one about Intentionally Defective Grantor Trusts, which we create for your website.

Fritz Meyer Slideshows. These slideshows include about 60 slides each month with the latest data about the economy and is based on research by investment strategist Fritz Meyer. You can post the entire slide show to your website. But it would be wiser to pick a one or two of the slides and post a blog about them with your analysis about the data. (The Fritz Meyer slides are not FINRA-reviewed.)

If you’re tweeting out headlines from the financial news, that’s not valuable. You’ll need original ideas and insightful content. We’re making that easy for advisors.

If you’re not regularly updating your social media, there’s less reason to follow you. Advisor Products Platinum provides you with more than enough content to update your status every day— a few times a day if you want.
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Questions?

How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

  • Differentiate you from competitors
  • Expose clients and prospects to your brand message more frequently
  • Build an ongoing relationship with customers
  • Increase your follows and fans on social media
  • Drive more prospects to your website
  • Help convert prospects into leads
  • Increase number of pages indexed in Google
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