The integration of Advisor Products content with Constant Contact is boosting advisor email campaign open rates by nearly 100% over the average advisor's open rate, according to data from users.
Advisor Products integrates Constant Contact’s email marketing tools and analytics into financial advisor websites, and the first users of the integrated app provided their email “key performance indicators,” which are tracked in Constant Contact.
Advisors using Advisor Products with Constant Contact are experiencing an open rate nearly double that of the average financial advisor using Contact Contact, as summarized below.
Constant Contact publishes email KPIs for 38 types of small businesses, including financial advisors.
Average advisor using Constant Contact has a 15.56% open rate. Our integrated app is getting nearly double that.
Email KPIs are universally accepted metrics of effectiveness of email marketing. Email KPIs are a familiar concept to investment advisors because they are akin to the benchmarks advisors use to measure investment performance and put it in proper context.
While I am pleased that Advisor Products content drives much higher email KPIs than the average advisor, Advisor Products is engaged in a long-term strategic effort to leverage Constant Contact to help financial professionals educate investors to market to them. As Constant Contact begins to coach users of advisor websites by Advisor Products about how to refine their contact list, and as Advisor Products aligns content to optimize advisor's outreach to clients and prospects, you can expect improvements on these very promising early figures.
Keep in mind, it’s all about content. Ideas do matter. Advisor Products content for UHNWIs is derived from presentations made by thought leaders at weekly continuing professional education webinars produced since 2008 by Advisors4Advisors.
Our content for UHNWIs is derived from presentations made by thought leaders at the Advisors4Advisors continuing professional education webinars.
Financial Advisor Communications System bundles Constant Contact’s unique abilities to engage you with Advisor Products unique abilities in content marketing.
View a six-minute video about the Advisor Products-Constant Contact integration.