Five new videos are now available for this quarter's edition of Advisor Video Library, including the one below, which explains why cilents should not expect diversified portfolios you provide to perform as well as the S&P 500.

While the video is only a minute and twenty-seconds in length, it communicates a lesson that clients need to be reminded of frequently, a lesson critical to client retention and keeping investors diversfied over the long run.

Advisor Video Library (AVL) is an online video platform built for financial professionals to find new clients and maintain relationships. Here’s how it works.

You Narrate Our Videos. Read a FINRA-reviewed script over the phone and our app synchronizes our videos with your voice.

Now you can embed our educational videos for clients and prospects on any website, hosted anywhere.

You can record your voice using your telephone and reading the script displayed in your browser, or by recording the script and creating MP3 files that you will upload to the server. And putting your voice on the video is not something you want to bother with, you can choose not to record your voice and use the audio from our professional voiceover talent.

With 3Q2015 ending yesterday, subscribers to Advisor Products FA marketing engine (FAME) should look for a flurry of new content release in the next two weeks.

While many advisors fear covering markets weekly will train their clients to have a short-term perspective, such fears are misplaced.

Take a look at the update distributed last Friday in email newsletters by hundreds of RIAs to tell their clients what to make of the Fed’s decision to leave rates unchanged last week.

Since the 30-minute, 1000-point plunge in the Dow Jones Industrial Average on Monday morning, August 24, A4A and Advisor Products have produced five continuing professional education webinars for financial professionals, plus: a video advisors can narrate, showing seven other emotional plunges that have roiled markets since the beginning of the global financial crisis in September 2007; subscribers to Financial Advisor Marketing Engine (FAME) were provided with two 500-word FINRA-submitted articles, putting the correction in proper context in email newsletters written after the stock market closed and emailed to clients Friday night and early Saturday. Another Friday update will be written this evening, after the market closes.

The collaboration with Fritz Meyer, Craig Israelsen, and other thought leaders has worked like a dream in this period of turbulence. It's a thrill for me to have these incredibly smart people helping me help you.

BuildAdvisorWebsites.com is a new platform that enables you create your own website in minutes for an advisory business. It's like WIX, GoDaddy, and other DIY apps for building your own website. But what makes BuildAdvisorWebsites different from other do-it-yourself marketing websites is its integrated suite of tools for financial professionals.

Build Advisor Websites integrates a consumer education system with a stream of videos, email newsletters, and calls to action for clients and prospects. The consumer education content is based on accredited continuing professional education programming. BuildAdvisorWebsites also enables a client portal with feeds integrated from CRM, portfolio management software and financial planning systems used by advisors.

Breaking news, like last Monday’s 1000-point Dow drop, challenges financial professionals to meet client expectations. Many advisors did nothing to communicate with clients and contacts. Some might argue that reacting to every dip sends the wrong message to clients. They are deluding themselves.

Your biggest clients, people in their 60s and 70s, are all watching TV. Most get news from a mobile device. The headlines last week could easily have made a nervous retirement investor fearful.

Putting your voice on this video is easy and inexpensive with Advisor Video Library, and it gives financial professionals Panic Protection Coverage.

Panic Protection Coverage is like an insurance policy for an investment advisor. We guarantee that, during market plunges, we will give you coverage from our experts in long-term investment wisdom.