Sensible Social Marketing For Advisors

You don’t need a lot of content. You just need great content.
Crappy content abounds. No one needs more of it. Just make what you say meaningful!
I’ve been focused on doing the “heavy lifting” by creating the content about tax, investing, and technical aspects of wealth management that advisors can provide to UHNWIs. I do the heavy lifting, and you do the easier work —— tweeting pictures of your kids’ graduation or your grandson’s birthday party.
We’ve got it pretty well nailed now. Finally.


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Answers To Three Important Questions From An Investment Advisor

I received a brilliant message via LinkedIn today from a CFP practitioner and investment advisor considering Advisor Products to develop his RIA’s website. Mike’s message was brilliant for more than its brevity:

My biggest concern about outsourcing our marketing is that:

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Advisors Who Argue Against Educating Clients About Wealth Management Are Delusional

While Bill Bachrach is a brilliant speaker and marketer, I was always troubled by his assertion that advisors should not regularly send clients and prospects educational information about managing their wealth.

Bachrach, a  columnist at one of the financial advisor trade publications, has helped thousands of advisors in many ways I’m sure. You don’t get to be as popular as he is for no reason. But I’ve always disagreed with this one idea of his. I’ve always believed educational marketing — today called “content marketing” — is a great opportunity for advisors, in addition to being the right thing to do.

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A Measurable Inbound Marketing Program For Financial Advice Professionals

Of course clients need to know about the tectonics of wealth and retirement. Explaining the U.S. Government’s long-term fiscal outlook is part of your job.

Though some may not care about your articles and videos, making the effort to educate people is the responsible thing to do, and it will bring desired results. I use these techniques myself and that’s why you’re reading this! It’s also why I’ve developed the Financial Advisor Marketing Dashboard

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Platinum Subscribers: Upgrade Now And Save Up To $1600 On Our New Advisor Website System

Advisor Products recently released a new open-source continent management system for advisor websites. It’s a big improvement over AdvisorSites BackOffice and we are offering a huge discount if you upgrade by February 28.

The new system, the Financial Advisor Marketing Dashboard (FAMD), does a lot more than manage a website. FAMD integrates your social networks, email newsletter, client portal, and content marketing strategy with your website. FAMD enables you to develop website leveraging the newest open-source technology.

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Wall Street’s Poor Forecasting Record Is The Focus Of A New Advisor Content Marketing Campaign

Wall Street’s poor track record for forecasting the best and worst industry sectors is the subject of a new content marketing campaign created by Advisor Products for independent financial professionals.

The campaign is based on a study spanning nine years by economist Fritz Meyer, who has meticulously documented the investment results of sector forecasts made annually by 10 top Wall Street strategists in a Barron’s cover story since 2005. Meyer’s research shows how Wall Street’s sector bets have been a dismal failure.

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Constant Contact And MailChimp Now Integrated With Financial Advisor Content Marketing System

Financial advisors who use Constant Contact or MailChimp can now easily import Advisor Products content into email newsletters. Our Financial Advisor Content Marketing System is now integrated with Constant Contact And MailChimp.

Advisor Products makes educational articles and videos that wealthy investors need to know about. Now, advisors can automatically populate emails newsletters built using Constant Contact or MailChimp with FINRA-reviewed content from Advisor Products.

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Constant Contact And MailChimp Now Integrated With Financial Advisor Content Marketing System

Financial advisors who use Constant Contact or MailChimp can now easily import Advisor Products content into email newsletters. Our Financial Advisor Content Marketing System is now integrated with Constant Contact And MailChimp.

 

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Free WordPress Plugin For The Financial Advisor Content Marketing System

Using our WordPress plugin for financial advisor websites, you can now add The Financial Advisor Content Marketing System to any WordPress website.

If you’re using an up-to-date version of WordPress (3.6 or higher), you can add The Advisor Content Marketing System to your WordPress website for free.

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Advisor Website Social Media Dashboard Configuration

Advisor websites become a lead-generation tool when integrated with our Financial Advisor Social Media Content Stream.

Here's how to configure the social media dashboard for advisor websites with your Linkedin, Facebook, and Twitter accounts.



Advisor Products has been making financial advisor websites since 1997, and our focus on providing  content has always differentiated us from other website vendors targeting RIAs and financial planners.

Since the 2008 financial crisis, we've improved our content by collaborating with the best minds in the financial advice profession, and we have cracked the content marketing problem faced by RIAs and financial planners. How?

In October 2008, I started an advisor education effort that has evolved into an online continuing professional education portal called Advisors4Advisors. A4A produces online educational presentations that a CFP, CIMA, and CPWA can view anytime and receive continuing education credit 24/7 for viewing. (We just were recently approved as CPE credit sponsor for CPAs attending our live webinars.)

Point is, A4A gives financial advice professionals 24/7 access to the best minds in the profession, and then Advisor Products converts their ideas into content that educates clients of advisors. Advisor Products creates articles and videos about financial planning for the ultra-wealthy that get posted to advisor websites, and you can choose which articles appear on your website using the AdvisorSites BackOffice content management system (CMS).

That's where our social media dashboard for advisor websites comes into play. With every article and video we produce for advisor websites, we create social media status updates that can be personalized by you and scheduled for posting on your LinkedIn, Facebook, and Twitter accounts. By editing the 140-character we provide you to include your local- and target-market keywords, you improve your search engine results and -- more importantly -- target your social connections with intelligent financial planning ideas for wealthy families.

The platform costs $2,337 annually and is called AdvisorSites Platinum. If you only want our content and don't need our secure client portal, website archiving, and service from our technicians,  then you can add our content to your website for just $1,337 annually.

Now for the clincher, the new piece of this content marketing system, which completes the system: a lead-generation module that turns advisor websites into a content marketing machine. The lead generation module provides your social connections with in-depth special reports that visitors to your website must sign in to view. They must sign in by providing you their email address and, if you want, a phone number, to view your special reports.
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333 Jericho Tpke

Suite 119

Jericho, NY 11753

Phone: (888) 274-5755

Direct: (516) 333-0066

info@advisorproducts.com

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