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Adapting Your Business Strategies To Address Female Investors' Needs Is A Business Growth Strategy Waiting To Happen
As women continue to gain control over the world’s wealth and also to outlive their spouses, advisors are falling behind in addressing their investment management needs. It doesn’t take long for women to hire a new advisor after their husbands’ deaths. In fact, 70% move their assets within a year. Women make 80% of all consumer purchases and start businesses at twice the rate of men.
There are more women investors than men. Yet advisors are not catching on to the opportunity within this lucrative market. Why?
It’s not that women are demanding anything advisors should not already be giving their clients. They want advice that is tailored to their specific needs. And it’s not like advisors have to actively seek them out. Significantly more women than men are proactive about eliciting financial advice.
Subgroups within the female population can clue advisors in on what they need from an investment planning perspective. There are single moms trying to balance parenting with being an entrepreneur. There are single professional women. As with men, there are children with special needs that require greater funding.
Women will take risks as investors if they see understand the nature of those risks and how they may benefit their overall portfolio strategy. Women have greater retirement income challenges than men since they still make less money for doing the same work. Many women stayed at home for years to raise children, then find themselves divorced with no retirement savings.
Women want advisory relationships of high trust. It makes sense that they would not want to stay with an advisor associated with a former marital or other relationship where trust was a lacking component. Women are excellent referral sources and are worth taking the time to develop investment relationships at very high levels.
Like adapting to the needs of younger generations, adapting your practice to address the various needs of women investors may hold the key to your future business success. Providing them solutions that make sense relative to their particular needs is the perfect place to start.
Questions?
How and why does the Advisor Products system work?
In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.
A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.
- Differentiate you from competitors
- Expose clients and prospects to your brand message more frequently
- Build an ongoing relationship with customers
- Increase your follows and fans on social media
- Drive more prospects to your website
- Help convert prospects into leads
- Increase number of pages indexed in Google
What products and services do you offer?
Can I buy services if my website is not hosted with you?
What can I expect during the onboarding process?
What if I have questions after my website is built?
Seeing is Believing.
See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.
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Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
