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See HighTower's "Brokers Are Butchers" Viral Video For Yourself
Elliot Weissbluth, CEO of HighTower, is actually a talented cartoonist as well as a great communicator. The firm's recent Youtube video gives him a chance to demonstrate both sets of skills -- and take a stab at the transaction-based financial industry at the same time.
"Brokers versus Fiduciaries" doesn't necessarily slander brokers by comparing them to "butchers." Weissbluth acknowledges that butchers know more about meat than anybody else.
But the next point -- that butchers don't necessarily know which meal is best for a given individual -- is brilliant. The brokers are the butchers. The fidicuary advisor is the "dietician," the person who can tell investors which cuts of meat make sense and which to avoid.
That's it.
There's no "inside baseball" industry sniping about business models, compensation, higher moral codes, regulatory structures, certifications.
It's a brilliant, jargon-free piece of work that every fiduciary advisor should use as an example of how they position themselves.
Since your prospects are likely not wholesale purchasers of the "meat" in the financial marketplace, they want a dietary perspective. They want a meal planner, a calorie-counter, someone to weigh the options.
That's all it takes. And Weissbluth communicates that without going into nauseating detail on how the sausage is made.
Questions?
How and why does the Advisor Products system work?
In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.
A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.
- Differentiate you from competitors
- Expose clients and prospects to your brand message more frequently
- Build an ongoing relationship with customers
- Increase your follows and fans on social media
- Drive more prospects to your website
- Help convert prospects into leads
- Increase number of pages indexed in Google
What products and services do you offer?
Can I buy services if my website is not hosted with you?
What can I expect during the onboarding process?
What if I have questions after my website is built?
Seeing is Believing.
See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.
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Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
