Marketing Tips

Search Engine Optimization

Learn the top factors that affect your search listings, tips for website construction, how to develop and organize SEO-friendly content, how to use Google My Business, and the importance of social media on SEO.
 

Email Marketing Tips

Learn about compliance, how to build your list, get suggestions on how to create a strong cam-paign, master the art of creating a powerful email, get tips on lay-out, learn how to create strong calls-to-action, and get subject line DOs and DON’Ts.
 

Tweet Watching Can Inspire A Multi-Strategy Thought Process

 

Keeping up with what’s happening on Twitter can clue you in to what your clients are thinking  and help you learn to tweet effectively. It can help you take a first step into social media or augment your existing social media strategy. It can also show you what your competition is doing.

 

Looking at the most popular mutual funds and how they are using Twitter can prove to be particularly insightful. You can see how their tweets are attracting followers, what they are directing followers, and who they are following. You come away with a nicely woven network of feed strategy.
 
Interestingly, the funds with the largest number of followers had the widest variety of comments from the greatest number of followers.
 
Take a look at the top 10. Then, look more closely at the ones that interest you most.
 
@Leggmason; 1218
@jpmorganfunds; 4252
@putnamtoday; 5841
@invescous; 15,604
@oppfunds; 15,536
@ingdirect; 26,483
@usaa; 26,965
@fidelity; 44,031
@vanguard_group; 57,090
@pimco; 61,694

 

Questions?

How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

  • Differentiate you from competitors
  • Expose clients and prospects to your brand message more frequently
  • Build an ongoing relationship with customers
  • Increase your follows and fans on social media
  • Drive more prospects to your website
  • Help convert prospects into leads
  • Increase number of pages indexed in Google
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Seeing is Believing.

See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.

 

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