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Writing Consultant Says That Being Savvy Is Not Enough To Make You Successful
In a recent AdvisorOne interview, writing consultant Susan Weiner notes that just being a savvy advisor in today’s world is not enough to guarantee success. It’s increasingly important to build community through online communications but many advisors face writing challenges that keep them from garnering attention from investors.
Wiener specializes in helping advisors with their communications hurdles. She also holds a CFA charter and has worked as an industry professional so she has first-hand knowledge of the challenges advisors face.
It’s essential to know the needs of your market audience well enough to be able to address their top concerns spot on. This is the way you can command attention from those who need your help.
Wiener outlines a four-step process for writing more effectively, with knowing your audience as Step #1.
The second step is to learn how to write compelling subject lines for your emails and blog posts. The subject line should also be carried through the body of the email or post.
Step Three is to get to the heart of the issue right away. Readers have limited time and will pass over an item that does not grab their attention.
Lastly, use simple language that provides clarity. Many financial concepts are more complex than readers want. Making it simple for them saves time and shows you really understand their issues.
Avoid industry jargon completely. An email or blog post filled with jargon is a turnoff for readers.
Taking a few minutes to think about your communications with your clients and the responses they have given will clue you in about your communications effectiveness.
Measuring marketing results also provides an objective window into client receptivity and your success in getting the attention your expertise should command.
Questions?
How and why does the Advisor Products system work?
In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.
A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.
- Differentiate you from competitors
- Expose clients and prospects to your brand message more frequently
- Build an ongoing relationship with customers
- Increase your follows and fans on social media
- Drive more prospects to your website
- Help convert prospects into leads
- Increase number of pages indexed in Google
What products and services do you offer?
Can I buy services if my website is not hosted with you?
What can I expect during the onboarding process?
What if I have questions after my website is built?
Seeing is Believing.
See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.
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Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.
